Corporate Branding
Trade Show Support - The Driving Force Inc.
One-sheets, brochures, and other promotional materials to effectively communicate services and products to targeted industries during trade shows.
One-sheets, brochures, and other promotional materials to effectively communicate services and products to targeted industries during trade shows.
Brand Guide - The Driving Force Inc.
Took the initiative to create a comprehensive brand guide from scratch to provide solid support for the brand identity. This guide encompasses various essential elements such as color schemes, font selections, guidelines for logo usage, and even specifications for decal placement on all rental, sales and leasing vehicles.
Took the initiative to create a comprehensive brand guide from scratch to provide solid support for the brand identity. This guide encompasses various essential elements such as color schemes, font selections, guidelines for logo usage, and even specifications for decal placement on all rental, sales and leasing vehicles.
Agreements & Proposals - The Driving Force Inc.
Creation of a refined and branded proposal template for our business development team. This initiative not only ensured brand consistency but also provided a more professional approach, ultimately empowering teams to establish themselves as trusted partners in their interactions with clients.
Creation of a refined and branded proposal template for our business development team. This initiative not only ensured brand consistency but also provided a more professional approach, ultimately empowering teams to establish themselves as trusted partners in their interactions with clients.
Hino Central 10' x 20' Tent
The Hino Central branded 10 x 20 tent combines prominent branding with durable construction, making it a dynamic focal point at events for maximum brand exposure and impact. Ideal for corporate and promotional occasions, this tent reflects our commitment to delivering visually compelling and versatile solutions, adaptable for any location.
The Hino Central branded 10 x 20 tent combines prominent branding with durable construction, making it a dynamic focal point at events for maximum brand exposure and impact. Ideal for corporate and promotional occasions, this tent reflects our commitment to delivering visually compelling and versatile solutions, adaptable for any location.
Anniversary Milestones - The Driving Force Group of Companies
A program of anniversary milestone postcards for staff as they reach significant years of service. These personalized postcards are accompanied by access to an online store, where employees can select a gift of a certain value corresponding to their years of dedication to the company.
A program of anniversary milestone postcards for staff as they reach significant years of service. These personalized postcards are accompanied by access to an online store, where employees can select a gift of a certain value corresponding to their years of dedication to the company.
Employee Magazine - The Driving Force Group of Companies
Introduced a new format for the monthly Employee Newsletter, transforming it into a quarterly Employee Magazine. This not only bridges communication gaps and enhances engagement but also serves as a vibrant source of information, celebrating achievements, fostering collaboration, and promoting the company's values and mission. Through this transformation, they ensure that staff remains well-informed about goals, initiatives, and successes from every department, fostering a culture of connection and collaboration without limitations.
Introduced a new format for the monthly Employee Newsletter, transforming it into a quarterly Employee Magazine. This not only bridges communication gaps and enhances engagement but also serves as a vibrant source of information, celebrating achievements, fostering collaboration, and promoting the company's values and mission. Through this transformation, they ensure that staff remains well-informed about goals, initiatives, and successes from every department, fostering a culture of connection and collaboration without limitations.
WOW Awards - The Driving Force Group of Companies
The WOW Awards is part of the company's Celebrate Great program. It's all about spotlighting exceptional contributions from employees. Staff can simply scan the QR code on the vinyl decals, which were placed around all 30+ locations in staff use areas, to nominate a colleague who goes above and beyond. After a nominee wins, they get to choose a high-end gift from an online store, along with receiving a custom magnet featuring the message that nominated them for their home.
The WOW Awards is part of the company's Celebrate Great program. It's all about spotlighting exceptional contributions from employees. Staff can simply scan the QR code on the vinyl decals, which were placed around all 30+ locations in staff use areas, to nominate a colleague who goes above and beyond. After a nominee wins, they get to choose a high-end gift from an online store, along with receiving a custom magnet featuring the message that nominated them for their home.
Building Signage Mockups - TDF Fleet
Providing a detailed mockup for contractors, sign companies, or painters ensures visual clarity, helping all parties involved to understand the project's requirements and reducing the risk of misinterpretation. It facilitates accuracy in estimating materials, time, and cost, leading to more precise project planning. These mockups allowed for brand consistency and encouraged collaboration and feedback for a successful outcome.
Providing a detailed mockup for contractors, sign companies, or painters ensures visual clarity, helping all parties involved to understand the project's requirements and reducing the risk of misinterpretation. It facilitates accuracy in estimating materials, time, and cost, leading to more precise project planning. These mockups allowed for brand consistency and encouraged collaboration and feedback for a successful outcome.
Brand Identity
The Driving Force Group of Companies
The Driving Force Group of Companies marked a big step for the company. It all started back in 1976 as Driving Force Vehicle Rentals Sales and Leasing in Spruce Grove, Alberta. This new brand was created for internal use only, so it wasn't meant to be widely seen outside the company. It would be the umbrella company overseeing a group of companies within it. The goal was to maintain a connection to the original brand, so I retained the same slanted angle and colors, but gave it a more polished and modern look since it represents the corporate office. The logo would be placed on items such as letterheads, business cards, envelopes, and workplace signage. It's a symbol of the company's unity and professionalism, reminding everyone of their commitment to excellence.
The Driving Force Group of Companies marked a big step for the company. It all started back in 1976 as Driving Force Vehicle Rentals Sales and Leasing in Spruce Grove, Alberta. This new brand was created for internal use only, so it wasn't meant to be widely seen outside the company. It would be the umbrella company overseeing a group of companies within it. The goal was to maintain a connection to the original brand, so I retained the same slanted angle and colors, but gave it a more polished and modern look since it represents the corporate office. The logo would be placed on items such as letterheads, business cards, envelopes, and workplace signage. It's a symbol of the company's unity and professionalism, reminding everyone of their commitment to excellence.
Yummy Mommy Empire - Jenna Zayac, Wellness Coach
Yummy Mommy Empire: The re-designed logo showcases a serene sunrise effect and a refreshed color palette. Purple symbolizes coolness, spirituality, and tranquility; yellow represents positivity, enthusiasm, and joy; while pink conveys freshness, femininity, playfulness, and youthfulness. The company's fundamental values of social connection, wellness, mindfulness, and gratitude are evident in every detail. Different merchandise options were showcased to demonstrate the seamless integration of the logo. Additionally, a custom mailer box was designed for event and workshop subscribers, enhancing their experience and inviting everyone to engage with the brand's endeavors.
Yummy Mommy Empire: The re-designed logo showcases a serene sunrise effect and a refreshed color palette. Purple symbolizes coolness, spirituality, and tranquility; yellow represents positivity, enthusiasm, and joy; while pink conveys freshness, femininity, playfulness, and youthfulness. The company's fundamental values of social connection, wellness, mindfulness, and gratitude are evident in every detail. Different merchandise options were showcased to demonstrate the seamless integration of the logo. Additionally, a custom mailer box was designed for event and workshop subscribers, enhancing their experience and inviting everyone to engage with the brand's endeavors.
Sherwood Bowl - 5-Pin Bowling Alley
The local bowling alley embarked on a logo and brand refresh to enhance its presence. Alongside public bowling, the alley is home to a talented roster of competitive bowlers, including National Champions and top scorers. The bowling ball symbolizes strength and power, with red representing passion, power, and courage, while yellow signifies joy and happiness, reflecting the sport's ability to bring people together. A shirt design features lane arrows on the back, embodying the essence of the bowling alley. Additionally, a menu design concept showcases the abundance of seating available off the lanes for guests to relax and enjoy.
The local bowling alley embarked on a logo and brand refresh to enhance its presence. Alongside public bowling, the alley is home to a talented roster of competitive bowlers, including National Champions and top scorers. The bowling ball symbolizes strength and power, with red representing passion, power, and courage, while yellow signifies joy and happiness, reflecting the sport's ability to bring people together. A shirt design features lane arrows on the back, embodying the essence of the bowling alley. Additionally, a menu design concept showcases the abundance of seating available off the lanes for guests to relax and enjoy.
Perfect Petal - Flower Shop
A cherished family-owned flower shop in a quaint small town, recently underwent a brand revitalization to embrace simplicity and a deep connection to nature. Drawing inspiration from natural colors, the brand palette exudes tranquility and harmony, complementing the clean and minimalist logo design that embodies the shop's core mission of spreading joy through flowers. Signage, business cards, and floral wrapping mockups reflect the brand's commitment to quality and nature, with delicate floral patterns enhancing the overall aesthetic. Perfect Petal's brand identity radiates warmth, authenticity, and natural beauty, inviting customers to delight in life's simple pleasures through exquisite floral arrangements.
A cherished family-owned flower shop in a quaint small town, recently underwent a brand revitalization to embrace simplicity and a deep connection to nature. Drawing inspiration from natural colors, the brand palette exudes tranquility and harmony, complementing the clean and minimalist logo design that embodies the shop's core mission of spreading joy through flowers. Signage, business cards, and floral wrapping mockups reflect the brand's commitment to quality and nature, with delicate floral patterns enhancing the overall aesthetic. Perfect Petal's brand identity radiates warmth, authenticity, and natural beauty, inviting customers to delight in life's simple pleasures through exquisite floral arrangements.